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IT systems can fail for many reasons — a server crash, accidental file deletion, a cyberattack, or even a hurricane. To minimize data loss and restore operations quickly, businesses need a clear plan in place. Two key metrics guide this planning: recovery time objective (RTO) and recovery point objective (RPO).

These metrics set expectations for how quickly your systems can be restored and how much data might be lost in the event of a disruption. By understanding RTO and RPO, businesses in New Orleans and beyond can prepare effectively to restore operations after a disaster or minimize the impact of smaller interruptions.

RTO: How Quickly Can You Recover?

RTO measures how long it takes to restore systems and get back to work after an incident.

Imagine a server goes down because of a bad update. If your RTO is four hours, that means your recovery plan should have the server back online within that timeframe, so your team can resume work without losing an entire day.

Hitting this target depends on the size of your data and the recovery tools in place. For example, businesses with extensive datasets may need advanced strategies, like disaster recovery systems, to meet same-day recovery goals. Without proper planning, recovery times can stretch longer than expected.

RPO: How Much Data Can You Afford to Lose?

RPO focuses on data loss and measures how far back you need to go to recover your data.

For many businesses, a daily backup schedule provides a 24-hour RPO. This means if a disruption occurs, you’ll be able to recover data from the backup taken the previous night.

However, for businesses handling high transaction volumes or constantly updating critical information, losing a full day of work might not be acceptable. In these cases, backups can be configured to run more frequently—every few hours, for instance—to minimize potential data loss.

Backup and Recovery Tools

Meeting your RTO and RPO objectives starts with the right tools. Depending on your needs, this might include traditional on-premises backups, hybrid solutions, or modern cloud-to-cloud backups.

On-premises backups are often used for local storage and quick access. They work well for smaller datasets but may not be ideal for large-scale or offsite recovery. Hybrid solutions combine on-premises storage with cloud backups, offering a balance between accessibility and offsite protection.

Cloud-to-cloud backup is particularly useful for businesses relying on SaaS platforms like Microsoft 365 or Salesforce. These platforms are great at keeping their services running but don’t always guarantee your data will be recoverable. Backing up data to a secondary cloud provider ensures you have frequent, accessible backups that align with your recovery goals.

Azure Redundancies Add a Layer of Security

For businesses using Microsoft Azure, redundancies add another layer of protection by copying data across multiple locations. Azure organizes its infrastructure into regions, each with several data centers. This setup ensures that data stays safe even if one data center has a failure or outage.

For example, data stored in Azure’s South Central region might be replicated across data centers within that region or to another region. These redundancies are specifically designed to guard against disruptions in Microsoft’s infrastructure, like a regional outage or hardware failure.

However, these additional copies aren’t necessarily immediately available. Microsoft can only allow immediate recovery of backups in a secondary region under specific plans and settings, each at their own price-point. When deciding how to utilize Azure redundancies, businesses also need to consider the cost, as each additional copy and option comes with a price tag.

Azure redundancies help keep your data safe and support recovery point objectives, but they don’t ensure quick recovery on their own. To meet recovery time objectives and get back to work fast, businesses need to combine redundancies with backups and disaster recovery plans.

The Hidden Costs of Downtime

Downtime affects more than just productivity—it can have ripple effects across your entire business. When assessing your recovery goals, consider these potential impacts:

Idle Employees: Paying wages for staff who can’t work.

Lost Revenue: Missed billable hours, delayed orders, or uncompleted projects.

Customer Frustration: Strained client relationships if you’re unable to meet deadlines or deliver services.

Reputation Damage: A negative impression on clients or partners if your business seems unreliable.

Rework Costs: Expenses from having to redo work that was lost or corrupted.

Opportunity Costs: Missed chances to secure new business while focusing on recovery.

Compliance Penalties: Failing to meet regulatory requirements or deadlines due to system outages, which can result in fines or legal issues.

Vendor or Partner Strain: Delays in fulfilling agreements with partners or suppliers, potentially harming those relationships.

Employee Morale: Frustration and stress among employees forced to deal with downtime or redoing work, which can lead to disengagement.

Understanding these costs reiterates the importance of proactive planning. Clear RTO and RPO goals, combined with the right tools, can help you avoid or minimize these risks.

RPO and RTO Guide Your Recovery Plan

RTO and RPO are more than technical metrics—they’re the foundation of a reliable recovery plan. Without clear objectives, even a small disruption can cause significant downtime and data loss. Proactive planning makes all the difference.

Organizations that underestimate recovery needs often face longer downtimes than expected, realizing only too late that their plans weren’t enough. The decisions you make today—like setting realistic RTO and RPO goals—determine how quickly and effectively your business can recover when disruptions happen.

For instance, if your last backup was taken 24 hours ago and a problem isn’t caught immediately, you could face a recovery point of 36 to 48 hours. Add the time it takes to restore systems, and you’re looking at two full days of lost productivity, strained client relationships, and mounting costs.

By combining clear RTO and RPO goals with tools like cloud-to-cloud backup and Azure redundancies, you can recover faster, protect your data, and keep your business running, even during the unexpected.

Protecting Your Business from Disruptions

At Bellwether, we help businesses and nonprofits in New Orleans and beyond build recovery plans customized to their needs. Whether it’s setting realistic RTO and RPO goals or implementing advanced backup strategies, we provide the guidance clients need to be resilient in the face of disruptions.

Contact us today to discuss how we can help protect your data and your bottom line.